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	<title>Platformonomics &#187; Sony</title>
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		<title>Sony and the Joy of Overpriced Netbooks</title>
		<link>http://www.platformonomics.com/2009/01/sony-and-the-joy-of-overpriced-netbooks/</link>
		<comments>http://www.platformonomics.com/2009/01/sony-and-the-joy-of-overpriced-netbooks/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 21:37:39 +0000</pubDate>
		<dc:creator>Charles Fitzgerald</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://66.147.242.168/~platfor7/2009/01/sony-and-the-joy-of-overpriced-netbooks/</guid>
		<description><![CDATA[Only Sony could produce a netbook that costs $900.&#160; Their clever strategy: declare that it isn&#8217;t a netbook.&#160; Let&#8217;s see small size, a small screen short on vertical resolution, an awkward keyboard, limited storage, wireless broadband, comes in multiple colors &#8230; <a href="http://www.platformonomics.com/2009/01/sony-and-the-joy-of-overpriced-netbooks/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Only Sony could <a href="http://www.sonystyle.com/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=10551&amp;storeId=10151&amp;langId=-1&amp;categoryId=8198552921644608896&amp;parentCategoryId=16154">produce</a> a netbook that costs $900.&nbsp; Their clever strategy: <a href="http://blog.wired.com/gadgets/2009/01/sony-launches-w.html">declare</a> that it isn&#8217;t a netbook.&nbsp; Let&#8217;s see small size, a small screen short on vertical resolution, an awkward keyboard, limited storage, wireless broadband, comes in multiple colors &#8212; sure smells like a netbook to me.&nbsp; How is this three times better than the sub $300 <a href="http://www.amazon.com/gp/product/B001KAGF0I?ie=UTF8&amp;tag=platformonomi-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B001KAGF0I">Acer netbook</a> I recently bought? (admittedly the Sony has more CPU power and a GPS).</p>
<p><a href="http://www.platformonomics.com/content/binary/WindowsLiveWriter/SonyandtheJoyofOverpricedNetbooks_CD10/image_2.png"><img style="border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px" height="172" alt="image" src="http://www.platformonomics.com/content/binary/WindowsLiveWriter/SonyandtheJoyofOverpricedNetbooks_CD10/image_thumb.png" width="244" align="right" border="0"></a> </p>
<p>Sony needs better differentiation than a much higher price, running Vista as opposed to the XP or Linux that most netbooks run (for good reason) and no doubt the usual full complement of Sony <a href="http://www.platformonomics.com/SonyAndTheJoyOfCraplets.aspx">craplets</a> which led to my previous vow not to buy any more laptops from Sony (did I mention that last Sony machine was subsequently <a href="http://gizmodo.com/5045268/overheat-risk-makes-sony-recall-vaio-tz-laptops">recalled</a> due to a possibility of &#8220;abnormal heat deformation&#8221;?).&nbsp; They seem to have built the PS3 of netbooks.</p>
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		<slash:comments>1</slash:comments>
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		<title>Sony and the Joy of Craplets</title>
		<link>http://www.platformonomics.com/2008/05/sony-and-the-joy-of-craplets/</link>
		<comments>http://www.platformonomics.com/2008/05/sony-and-the-joy-of-craplets/#comments</comments>
		<pubDate>Wed, 28 May 2008 23:36:03 +0000</pubDate>
		<dc:creator>Charles Fitzgerald</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Sony]]></category>

		<guid isPermaLink="false">http://66.147.242.168/~platfor7/2008/05/sony-and-the-joy-of-craplets/</guid>
		<description><![CDATA[Delightful to see Sony CEO Sir Howard Stringer getting called on the carpet by Walt Mossberg for Sony&#8217;s status as the industry leader in craplets.&#160; I bought one of the little Sony TZ-series laptops earlier this year and it came &#8230; <a href="http://www.platformonomics.com/2008/05/sony-and-the-joy-of-craplets/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Delightful to see Sony CEO Sir Howard Stringer getting <a href="http://d6.allthingsd.com/20080528/stringer/#more-65">called</a> on the carpet by Walt Mossberg for Sony&#8217;s status as the industry leader in craplets.&nbsp; I bought one of the little Sony TZ-series laptops earlier this year and it came with 25 separate &#8220;offers&#8221;.&nbsp; Many of these &#8220;offers&#8221; ran as startup processes and some were evidently such compelling &#8220;offers&#8221; they warranted more than one process.&nbsp; The result was a machine so slow it was unusable, plus the annoyances of the actual &#8220;offers&#8221;.&nbsp; And since Sony doesn&#8217;t provide the DVD for the operating system, it is a pain to flatten the machine and start over.&nbsp; Needless to say no more Sony laptops for me.</p>
<p>Stringer&#8217;s <a href="http://d6.allthingsd.com/20080528/stringer/#more-65">response</a> to Walt pushing for a craplet moratorium is priceless:</p>
<blockquote><p>&#8220;I have to determine whether the joy of craplets is worth preserving.”</p>
</blockquote>
<p>You&#8217;d assume that would be a pretty straight-forward determination given the repeated drubbing Sony has taken on this issue in recent months.&nbsp; But you also have to wonder just how deep the Orwellian instinct runs at Sony when you see things like this from them (which was introduced after my purchase unfortunately):</p>
<p><a href="http://www.sonystyle.com/webapp/wcs/stores/servlet/SYCTOProcess?catalogId=10551&amp;storeId=10151&amp;langId=-1&amp;LBomId=8198552921665368348"><img style="border-top-width: 0px; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px" height="182" alt="image" src="http://www.platformonomics.com/content/binary/WindowsLiveWriter/SonyandtheJoyofCraplets_14BE0/image_7.png" width="532" border="0"></a> </p>
<p>I&#8217;m not sure which is more remarkable:</p>
<ol>
<li>That Fresh Start is not the default, yet they make no effort whatsoever to sell the virtues of their default craplet load.
<li>That someone at Sony actually spent the time to brand and trademark the craplet-free option.&nbsp; Perhaps they plan to take the Fresh Start brand to other Sony products (&#8220;we&#8217;ll restore channels 10-99 on your new Sony TV, which by default we set to loop some bad infomercials, but only if you opt for the non-default Fresh Start option&#8221;).&nbsp; If you ever wondered what was beyond <a href="http://en.wikipedia.org/wiki/Planned_obsolescence">planned obsolescence</a>, now you know.
<li>The irony of Sony out <a href="http://news.cnet.com/8301-10784_3-9879798-7.html">bemoaning</a> low cost competitors like the <a href="http://www.amazon.com/gp/product/B00191PKJK?ie=UTF8&amp;tag=platformonomi-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B00191PKJK">ASUS EeePC</a> for precipitating a &#8220;race to the bottom&#8221; based on price as if Sony&#8217;s business didn&#8217;t have other significant vulnerabilities due to their inability to understand and respect basic customer desires.&nbsp; I can&#8217;t find anything on <a href="http://www.asus.com/">ASUS&#8217; site</a> suggesting an optimized system is not the default.</li>
</ol>
<p>Ok, enough venting.</p>
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